Having a big brand name behind you doesn’t mean success. Organizations like Apple, Google, Facebook and Twitter know about this since they all have made applications that guaranteed big things, but ended up becoming failures that caused big losses.
One such application was Vine, acquired by Twitter in 2012. At that time, it was a big blast among the teen network, however gradually, with the arrival of other contenders (the ever-lasting YouTube or the power of Instagram) the platform for sharing short videos ended up failing. Why?
Here, we are going to turn back the pages to understand where and when the once novel video sharing platform went wrong. Let’s first put some spotlight on:
