In today’s competitive landscape, a mobile app isn’t simply a part of technology for retailers. It is a vital tool to engage customers with their brand. If done in the right way, retail applications engage both – in and out of the store users – with customized experiences and simple credit solutions.
According to research by Google, searches for “near me” have multiplied in the previous year. Retailers like Nike, Sephora and Amazon are all utilizing mobile applications with added functionalities to increase their sales in 2019.
Forrester’s Retail Best Practices study found that smartphones were used for price comparison, research or to make purchases in 33% of U.S. retail sales in 2018 (which added up to more than $1+ trillion). It also anticipates that mobile shopping sales will grow 18% every year in the next five years.
To ensure your mobile application improves your customer’s shopping experience in the year 2019; we’re sharing some key Retail App Trends in the m-commerce space — including examples from top brands — to motivate your 2019 business strategy.
