There are basically two things behind the much-hyped term “OTT” – lower cost and convenience.
And, guess what. These are the two things modern-day users require to fully embrace a new innovation. If your app/service provides users convenience at less cost as compared to a traditional method – you can always make it to the top of the market. Else, you’ll end up anytime soon.
If you are a budding entrepreneur planning a venture in the OTT industry – you have it all – demand, market potential, and a huge user base to target. The worldwide OTT market size stood at $30.23 Billion in 2018 and is estimated to reach $86.80 Billion by the end of 2026, growing at a CAGR of 14.3% during the forecast period.
Aren’t these numbers alluring?
If yes, let’s find out what exactly OTT apps mean and how you can launch your own OTT app to make money out of this flourishing industry – easy and hassle-free.
