The economy is heading towards the biggest recession of all the recent times and things are only going to get worse before getting better. That means tough times for startups, lower fundings, concerned consumers, and almost no alive exit from the market.
No doubt, all such information you are reading on the internet is true. A recession itself means an economic downturn. But, does this mean that innovation should be stopped? Not at all!
It is said that a smooth sea never makes a skilled sailor. Those who want to shine bright have to sweat blood in order to nurture their business and a recession shouldn’t be a full-stop for them.
Yes! That’s right! If you are a newbie entrepreneur, founder, or corporate leader there must be a number of question in your mind, like:
- Isn’t a recession the worst time to start something new and unproven?
- Aren’t you planning failure if you launch your product in a recession?
- Shouldn’t you wait until things get better and everything’s normal?
This only answer is NO! For a passionate entrepreneur, there is nothing like “Wait.” And recessions are the best time to make the world fall in love with your idea. Here’s why:
