Mobile applications have taken a jump from being an arbitrary measure of investment to an essential requirement of a business. Businesses of today just cannot afford to neglect the huge amount of income that gets generated through these mobile apps.
“Go Mobile or Go Home” is the advice or message that trend watchers are giving to the enterprises that want to grow.
In the year 2018, the aim of the growing companies is to meet the needs of the of customers (the number is growing) who use smartphones or/and tablets as their first and only gadgets.
The question, whether mobile marketing is important for a business is no more the center of curiosity today. Rather the question that is being focused upon is that how the customers respond to mobile devices. As per the suggestions from a report by Gartner, for half of the customers, their smartphones will be the first and foremost choice to perform any internet related activity. And this will happen by the end of 2018.
To get an idea of how much the mobile apps world has developed so far- there are254 billion free downloads on the app store, which is crazy. Considering this number, the one question that emerges is what 2018 has in store for the marketing of mobile applications?
