So, you are done with the development of your dream app. Kudos to you! Now, it is high time to drive traffic to it so that you can start making sales and earn money. Earlier, launching an application and optimizing it for app stores was sufficient to get downloads and traffic.
But, today, things have changed; you need to run well-planned marketing campaigns if you need to get continuous engagement from users. Also, there will be more opportunities for organizations to scale the growth of their application with the help of powerful mobile app marketing campaigns in 2019.
Before discussing how to create ones, let put some spotlight on what exactly is mobile app marketing.
