Affordable smartphones and cheap but excellent internet services —these modern-day amenities fuel our desire to stay informed and entertained round the clock. According to a recent research, the media and entertainment consumption landscape have changed significantly over the past few years from newspapers and televisions to media mobile apps.
While the development of Internet-based services has boosted intelligent mobile applications, declining mobile data prices have added to the exponential growth in mobile content consumption via mobile apps.
As a result, just like every other sector, mobile apps are now marking their presence in the M&E sector as well with media mobile apps.
No doubt, Content is the essential factor behind this billion-dollar industry. But, the industry has now digitalized and bought the solace of accessing everything people require from their mobile using the internet effortlessly.
This change, in turn, has fueled some innovative startups to come up with exciting new ways to share information and engage people across varied demographics.
Let’s take a look at some of them.