Do you know what is common between Instagram, Alcohol, and Gambling? All are addictive!
While we can easily figure out why Alcohol and Gambling are addictive – it’s natural, of course. But, what do apps like Instagram have that keep the users hooked? In-built cocaine?
The answer is – NO. Behind every screen on your phone, there are literally a thousand innovations created for making these apps addictive.
App churn rate was a huge problem and it still is for mobile app owners as well as developers. And, its solution is a pinch of addictiveness in your mobile app.
To nail that much-desired funding round for your app, to get your stock price up in the market, to increase the amount of time people spend on your application – you don’t just need to acquire new app users – you will also have to retain the existing ones. And, the best way to do it is by using the hook model. Now, what’s that?
Let’s find out.
