In 2017, Disney announced that it is planning to launch its own video streaming app – Disney Plus. Everyone knew that the service would compete directly with apps like Hulu, Netflix and Amazon Prime which are already established in the industry.
Experts were bragging about – whether it is a good move to enter in the highly competitive industry? Will it be able to compete with other streaming services? And, if yes, how?
And then, the debate climaxed with shocking results.
In just a single day after its launch, the Disney Plus App got more than 10 Million registered users. It was last year’s biggest launch and a few media analysts even named it “One of the Greatest Product Launches of All the time.”
Now, there must be a number of questions in your mind like how an app having a number of established competitors can perform so well – right after its launch? And if you are planning to do the same – what is the right way to do it and how much will the development of disney streaming app cost?
In this article, you will get the answers to all these questions. So, let’s dig in.
