With the ever-increasing number of mobile shoppers, m-commerce is gradually getting to be one of the speediest and simplest ways for making purchases online. May it be for comparing products/pricing, getting customized or special offers, purchasing items or reviewing products – with retail mobile applications, shoppers are empowered like never before.
The demand for business mobile applications is being driven by both – retailers and customers – who understand how Smartphones can make the shopping experience more effective. According to a study, four out of five Americans are currently online buyers, with more than half having made buys utilizing a mobile device.
And, if we talk about the sales over mobile around festivals like Black Friday and Cyber Monday, the stats will blow your mind away. In the year 2018, the sales on these festivals surpassed $2 billion, breaking the past record set in 2017.
Source: Shopify
But, for what reason is this the case? Why shoppers are more interested in utilizing applications rather than websites? Let’s find out.
