Mobile application development is one of the fastest developing industries with new platforms and new applications coming every day. A lot of organizations and businesses are investing heavily in mobile applications and are deriving high revenues as well. Thus, if you are an entrepreneur and want to succeed in this fast-paced world, it is necessary to develop a mobile application for your business too. However, the question is which type of mobile application will suit your target audience? Would it be a good idea for you to go with Native or Cross platform mobile app development?

You need to choose whether to develop an application just for Android or for all platforms including iOS, BlackBerry, iPad and Windows. Native application development focuses on one OS while cross-platform application development focuses on multiple Operating Systems.
Nowadays, the concept of cross platform mobile app development is taking the industry by storm. These apps are built utilizing a language that can be surrounded with native code and after that deployed over all platforms. Such platforms including Xamarin, PhoneGap and Appcelerator lessen the developers work and furthermore decreases the development time.
Here, let us discuss some other advantages of developing Cross-platform mobile apps.