The pandemic ushered in a number of significant developments throughout the world, one of which is the emergence of brands and businesses using the direct to consumer business model (D2C).
Many small and big firms hopped on board, changing their attitudes toward the direct to consumer business model because of the numerous opportunities.
Recent studies and analyses have revealed exponential growth figures, indicating that during the next five years, the percentage of customers purchasing from a direct to consumer business model will increase.
Direct to consumer is abbreviated as D2C. A firm develops a product in-house and distributes it through its own distribution channels. An e-commerce platform, social media, and a retail store are examples of these channels.
