The necessity for internet retail has never been more apparent than now, with COVID-19 driving traditional businesses to close. In addition to the pandemic, the direct to consumer business model efficiency is accelerating retail’s migration to the internet.
Cutting out the middleman in ways that weren’t conceivable only a few decades ago has become possible thanks to technological advancements.
Manufacturers and CPG (Consumer Packaged Goods) companies are increasingly opting for the Direct-to-Consumer business model to access the market directly rather than through a middleman.
Direct to consumer business model refers to sales made directly from the manufacturer to the person who will own and utilize the product afterward (a customer). Any third-party retailers, wholesalers, or distributors who were involved in the delivery of items are removed from the chain.
