“White-Label or Custom mobile application development? Let’s dig in and find out.”

All that glitters is not gold. 

While the saying is popular and comes handy while making important decisions in life, it applies in mobile app development industry as well. 

Everything is glittery here. However, everything is not gold.

Well, it’s enough of philosophy now. Let’s come straight to the point. 

When you decide to develop a mobile app for your business – you have to decide between a lot of things – the tech stack, designs, marketing and above all the process of development. 

One such decision you have to make is between white-label or custom mobile app development. If you decide to make a white-label app for your business – you will have to spend less and your go-to-market time will be lesser. Then why custom mobile application development? 

Because, all that glitters is not gold. 

To find out why I am saying this again and again, let’s explore both options deeply and then find out which one is best for your business.