If you own a smartphone, you must be aware of the app called Whatsapp – the one that is the most used mobile messenger application worldwide. With 1.5B active users, WhatsApp has spread all across the globe like fire. The application has a presence in 180 out of 193 countries in the world, which is the biggest share among all, messaging and social networks. Which says WhatsApp business model and revenue model are worth looking into.
The chat app was launched a decade ago in 2009, after the founders, Jan Koum and Brain Acton left their job at Yahoo. The duo left their jobs in 2007 to seek other ventures. Brian Acton also applied for a job at Facebook in 2009, around when he was also creating WhatsApp. But, his job request was rejected.
Just after 5 years, in the year 2014, Facebook purchased WhatsApp for $19B. Yes, that’s right. The organization was worth almost $20B only five years after its inception. It’s a galactic figure. However, that didn’t happen overnight. Let’s Take a look at the company’s user growth in the initial years.
For those of you who are planning to develop a messenger application like Whatsapp, knowing the stories of those who have succeeded before you is a smart idea. You can learn a lot from the WhatsApp revenue model and, replicate their business model or features to model your very own application the same way.
Here is all you need to know about WhatsApp Business Model:
