The first few decades of the information technology century in the business world- from the initial days of the mainframe computing to the internet break-through- was all about a quest for greater optimization and efficiency.
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Going by the to-do list, we’ve achieved most of it. Today, technology has uplifted everything it has touched giving way to value creation, growth enablement, speed and transformation. But technology alone is inefficient in the ongoing scenario, it needs a bit of garnishing from the creative side.