Millions of apps are launched every year but less than 1% of them get the desired success. The reasons behind application failure are well beyond a development bug that can be corrected. User experience and out of the box functionalities surely matters but one of the hard-learned truths is that the success of an app also depends on the marketing strategy you follow.
So, it means the job is not to just develop the app right. If you need a better response to your mobile application you need to focus on an outstanding mobile application marketing strategy.
To prove the statement right, here is the failure story of Everpix – an app that failed in spite of having substantial investments and a good user base. Let’s see what it was and how it failed.
